“Life is what you Create.
Start Creating!”
I, Brian Scott, grew up on the North and West sides of St. Louis, not far from Union Station and the old Sears building. Even as a kid, I was always creating something. I loved sports, but I could just as easily spend hours drawing street layouts from memory, sketching Looney Tunes characters, or writing poems that came from a place much deeper than people expected from someone my age.
My grandmother, Baby Ruth, would hang my drawings on the kitchen walls, and that meant more to me than I probably understood at the time. I was an honor student throughout school, but creativity was always the thing that made me feel most like myself. Looking back, I can see that the instinct was already there. I was learning how to take something I could see in my mind and make it real enough for someone else to see too.
At 18, I had a decision to make. College was an option, and I had scholarship opportunities from Morehouse College, Harris-Stowe State University, and the University of Missouri. But I also had a child on the way, and I felt a responsibility to build something solid for my family. In 2005, I followed in my father’s footsteps and joined the U.S. Navy, becoming an Aviation Structural Mechanic working on F/A-18 fighter jets. My service took me across Southeast Asia aboard the USS Ronald Reagan (CVN-76) and included a tour in Afghanistan.
The pace was demanding, but the creative part of me never disappeared. If I had a laptop, tablet, or a few quiet minutes, I was drawing, building web pages, editing music videos, mixing music, or learning something new. The Navy taught me discipline, accountability, and how to show up when people were depending on me. After eight years of service, I became a medically retired veteran, but aviation remained a major part of my life. What started in uniform grew into more than 20 years of experience across military and commercial aviation, and the discipline I learned there still shapes the way I approach every client, every idea, and every piece of work I put my name on.
Living in San Diego for more than 18 years gave me room to grow, not just professionally, but creatively too. By that point, I had earned my B.A. in Business Management from the University of Phoenix in 2018 and my M.S. in Aeronautics in 2020, while continuing to build my career in aviation. But the real turning point came when I stepped into the food industry through my meal prep business, Balanced Meals, LLC. That business pushed me to learn how to market for myself. I taught myself how to build websites, create flyers, design business cards, understand SEO, and bring ideas to life in a way people could actually connect with.
The more I learned, the more I realized this was bigger than one business. It was a gift I could use to help other people build something real for themselves too. That is what led me to start Black Excellence, LLC, now B.X. Marketing, with a vision to empower, connect, and elevate people of color through business, design, and strategy. I love helping people take an idea from the ground up and turn it into something clear, strong, and built to grow. That is why my motto is, “Life is what you create. Start Creating!” because at some point, your life is in your hands, and you have the power to shape it, but it all begins when you decide to start.
Ready to Build What You See?
Bring us the idea, the challenge, or the next move. We will help you turn it into a clear direction with practical next steps built around your goals.
OUR CLIENTS
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OUR CLIENTS 〰️
Frannie’s Drinks, LLC
Frannie’s Drinks, LLC started with bold flavor and a product designed to stand out. B.X. Marketing helped transform that vision into a stronger beverage brand through brand strategy, product positioning, packaging direction, promotional design, digital marketing, and retail-ready storytelling.
Our work expanded beyond individual graphics to create a more connected customer experience. From product marketing and promotional campaigns to investor materials, branded content, and digital presence, each touchpoint was designed to help customers, retailers, event partners, and potential buyers quickly understand the brand and what makes it different.
The result is a recognizable beverage brand positioned for growth across events, retail opportunities, digital marketing, and everyday consumer use.
Drink It. Heat It. Eat It.
GutsyTrust Cuts, LLC
GutsyTrust Cuts, LLC was built around a simple promise: consistent service people can trust. B.X. Marketing helped develop that promise into a polished barber brand through brand strategy, visual identity, promotional design, service positioning, campaign graphics, and booking-focused marketing.
The creative system was designed to carry the same premium experience across every customer touchpoint. From branded marketing materials and service promotions to digital campaigns and appointment-focused graphics, the black-and-gold identity gives GutsyTrust Cuts a recognizable presence while supporting customer acquisition and repeat business.
The result is more than a barber service. GutsyTrust Cuts has a cohesive grooming brand built around precision, professionalism, confidence, and an elevated client experience.
Bold Cuts. Reliable Service. Elite Execution.
Arla’s Homemade Treats
Arla’s Homemade Treats is a bakery brand built around made-from-scratch desserts and a personal customer experience. B.X. Marketing helped strengthen the business through bakery branding, visual identity, promotional design, marketing collateral, product presentation, and customer-focused brand messaging.
From custom cakes and jumbo muffins to cookies, cinnamon rolls, pound cakes, and specialty desserts, the brand needed a visual system capable of presenting a wide product range while remaining recognizable and consistent. B.X. Marketing developed branded promotional materials designed to showcase the products clearly, strengthen brand recognition, and support both digital and local marketing.
The result is a warm, memorable bakery brand designed to attract customers before the first bite and remain recognizable long after it.
Made from scratch. Marketed with intention. Built to be remember!
“The B.X. Curated Dispatch”
Get focused direction before making your next move.
Focused Brand, Digital, Pricing, or Systems Audit is a B.X. Marketing service designed to help clients move forward with a clearer, more professional approach.
STANDARD SCOPE
Focused review of 1 defined business area with written findings and recommendations.
INVESTMENT
$750 to $1,500
IMPORTANT
Final scope, research, written deliverables, implementation, and timing are confirmed in writing. Strategic guidance does not guarantee a specific business, financial, marketing, or other outcome. Final scope, deliverables, timing, and investment are confirmed in writing before work begins.